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The strategy and tactics of pricing a guide to profitable decision making by Thomas T. Nagle

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Published by Prentice Hall in Englewood Cliffs, N.J .
Written in English

Subjects:

  • Pricing.,
  • Marketing -- Decision making.

Book details:

Edition Notes

Includes bibliographical references and indexes.

StatementThomas T. Nagle, Reed K. Holden.
ContributionsHolden, Reed K.
Classifications
LC ClassificationsHF5416.5 .N34 1995
The Physical Object
Paginationxiv, 409 p. :
Number of Pages409
ID Numbers
Open LibraryOL1091524M
ISBN 100136693768, 0136690602
LC Control Number94015812

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A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically rather than simply calculate pricing based on product and profit in order to improve their competitiveness and the profitability of their offers/5(29). Oct 01,  · The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development/5. Nov 20,  · The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand rolf-luettecke.com by: The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their. For undergraduate introduction to Market Pricing courses/5(15). Aug 23,  · A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their rolf-luettecke.com by: 5. The Strategy and Tactics of Pricing, Sixth Edition Drive organic growth profitability through strategic revenue management Rather than calculating prices to cover costs or achieve sales goals, learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand rolf-luettecke.comtion: Director | Pricing & Profitability Management. The Strategy and Tactics of Pricing: About the book For almost three decades, The Strategy and Tactics of Pricing has served as the leading authority on strategic pricing. Co-authors Thomas Nagle and Georg Müller are two of Deloitte’s thought leaders on the topic of pricing and revenue management, leveraging decades of experience in advising.

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.5/5(2). A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and.